digital zoo

Play the game inspired by Magritte. Identify wildlife merchandize and help to map the world after nature.

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the idea

1928

2014

Thanks to the Belgian artist René Magritte many people know when a pipe is not a pipe.

Now equipped with a phone or tablet you can help others spot fake wildlife.

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find, shoot & share

Animal images have become so common on screens, toys, bags, and other products, that people hardly notice. Fashion and media are teeming with animals, but it's easy to forget that wild animals struggle to survive in the real world. Help raise awareness with the Digital Zoo: be a digital naturalist! Snap photos of animal products that are reproducing faster than their wild cousins. Begin by noticing products that use animal representations. Your photos can alert the public to mind the gap between real animals and animal imagery.

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demo photos

Magritte noted the disparity between representations and the real. He titled his famous work, "The Treachery of Images."

The Digital Zoo is a global media project that shines a light on global consumerism, posing questions about what becomes of nature in a heavily populated world. The variety and abundance of images in the collection serves to underscore the seriousness of habitat preservation.

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sharing the digital zoo

Via social networks the app lets you share your photos, framed like oil paintings, with captions like "Ceci n'est pas un tigre." By documenting the superabundance of commercial 'wildlife' you'll not only be adding to an online trophy collection - you'll raise the profile of related conservation efforts.

Social media and sharing can serve as a counterbalance to the structural bias of the commercial media, for which profit is everything. The Digital Zoo's cup is half full, and it's up to people like you to fill it with vivid photos.

TransTemps @Flickr

Follow @TransTemps

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faq

where does my photo go?

It goes into your device's photo gallery. Also your image will be uploaded to our archive. We filter these images, removing those that are not appropriate for the collection. You can turn off this upload feature in settings.

how can I share my photo?

After you snap your image, you'll see buttons for sharing your work in social networks. You may have to log-in to a social media account.

can I take shots of my dog/friend/baby?

Yes, sure, that's fine. Please disable the upload feature in Settings and snap away!

can I change the photo frame?

If you click the frame it will change! There are currently three design options.