With many schools receiving multiple bids from competing
soft-drink giants, however, their main
concern often seems less about
corporate influence than
about which contract to sign. Some school
officials have displayed negotiating prowess worthy
of a major league baseball star.
One of the most lucrative deals was signed last November between the Colorado
Springs school district and Coke, in which
the district will receive $8 million over 10 years -- and more if it
exceeds its "requirement"
of selling 70,000 cases of Coke products a year, said
John Bushe, a distict official who oversees the program.
Until last fall, many of the district's 53 schools, which extend from
kindergarten to high school, had Pepsi vending machinees; now the
machines are all Coke.
New York Times, D4 March 10, 1998
Generale des Eaux S. A., the diversified French water utility
company, has agreed to buy the 70 percent of Havas S.A. it
does not own for $5.6 billion, another step in General's
effort to transform itself into a focused indusrial concern
with a major stake in telecommunictions.
Generale had said last month that it was
negotiating to acquire the rest of Havas,
France's largest media group, which owns a
one-third stake in Canal Plus, Europe's
largest pay-for-view television network.
New York Times, D3 March 10, 1998
(Recall Paul Valery's prognostications
concerning the piping of images into the
home like water...)