We have a choice: we can have a cynical attitude in the face of the media, to say that nothing can be done... Or we can simply assume incredulity: we can say that any communication by the media monopolies is a total lie. We can ignore it and go about our lives.... But there is a third option that is neither conformity, nor skepticism, nor distrust: that is to construct a different way -- to show the world what is really happening....In August 1996, we called for the creation of a network of independent media, a network of information.... We need this network not only as a tool for our social movements but for our lives: this is a project of life, humanity -- humanity which has a right to critical and truthful information.
-- Subcomandante Marcos (January, 1997)