Printable
CHANNELS IN DEPTH PARTNERS GREENWASHING US!
Ecology
Environment
Extreme Weather
Global Warming
Drought
Ozone Depletion
Deforestation
Pollution
Extinction
Resource Wars
Greenwashing
Media
Education
Government
Politics
Add news
RecentChanges Page History Edit Page
 08/14/08

La pub écologique de Shell jugée «mensongère»

Le groupe se vantait de contribuer au développement durable dans un projet d'exploitation de sables bitumeux. Selon l'autorité britannique de régulation de la publicité (ASA), la publicité de Shell utilise le terme «ambigu» de développement durable sans donner «d'éléments qui montrent comment Shell maîtrise concrètement ses émissions de CO2 dans ses projets de sables bitumineux»... L'exploitation des sables bitumineux, source non conventionnelle de pétrole présente en grande quantité dans la province canadienne de l'Alberta, rencontre l'opposition des écologistes. Ils dénoncent son impact sur les milieux naturels et les émissions de gaz à effet de serre qu'elle entraîne.

Ecological Ad from Shell Deemed Deceptive

A British organization charged with regulating truth in advertising has criticized Shell's advertising about its planned exploitation of tar sands, an unconventional source of petroleum found in great quantity in Alberta, Canada. Shell's language was judged ambiguous regarding the effect these operations will have on global warming.

Source: http://www.ledevoir.com/2008/08/14/201436.html

Last modified February 06, 2009, at 03:32 AM EST  © Transnational Temps
Edit Page - Page History - Printable - Recent Changes - - - Vote Green
LegalThis site contains copyrighted material the use of which has not always been specifically authorized by the copyright owner. We are making such material available in our efforts to advance understanding of environmental, political, human rights, economic, democracy, scientific, and social justice issues, etc. We believe this constitutes a 'fair use' of any such copyrighted material as provided for in section 107 of the US Copyright Law. In accordance with Title 17 U.S.C. Section 107, the material on this site is distributed without profit to those who have expressed a prior interest in receiving the included information for research and educational purposes. For more information go to: http://www.law.cornell.edu/uscode/17/107.shtml. If you wish to use copyrighted material from this site for purposes of your own that go beyond 'fair use', you must obtain permission from the copyright owner.