12/05/04
Liberals Urged to Control Policy Debates
UC Berkeley professor of linguistics and cognitive sciences George Lakoff says Republicans -- through their elaborate think tanks that train them to influence the media -- have learned how to speak to voters in simple terms. "You can't speak simply if people don't already have the issues you want to raise in mind," he said.
Source: http://sfgate.com/cgi-bin/article.cgi?f=/c/a/2004/12/05/MNGDIA6N3I1.DTL