At first the software resembles many free online services. Indeed, the main function of this site for many will be its ability to produce files of a particular type (“favicon.ico” Windows ICO files). Styled after Photoshop, the initial interface invites confidence and goal-directed behavior. In its conventional service capacity it works well enough. And it’s free.
Whereas it may be appropriate for tools to maintain a predictable form, poetics thrives on hybridization, metamorphosis, and surprise. Like the rabbit hole in Lewis Carroll’s Alice, the sensible façade of the tool gives way to a curious labyrinth of images that were left behind by the site’s previous visitors. Confronted with these unanticipated corridors, disorientation ensues. This harmless entrapment calls for aesthetic interpretations that are typically absent from encounters with software.