Greenwash n., v.:
- The false claim of environmental protection, usually made by serious polluters with an image problem. Also, campaigns made to further such false claims. synonyms: Smart Growth, hypocrisy.
- Disinformation disseminated by an organization so as to present an environmentally responsible public image. Derivatives greenwashing (n). Origin from green on the pattern of whitewash.
- Hiding environmentally destructive activities behind a thin or phony environmental facade. For example, Rancho San Carlos (Tom Grey and Jeff Froke etc.) calling its huge water guzzling golf course a "golf trail," and insisting their 30 square mile subdivision was actually a "Preserve."